De Rica, a brand of Italian tomato products, is to enter the Americas, adding another flank to its international business.
The brand, part of the Consorzio Casalasco del Pomodoro cooperative, is breaking into the US, naming Monini North America as importer and securing distribution through KeHe Distributors, United Natural Foods and DPI Specialty Foods.
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Marco Petrini, the president of Monini North America, said talks with retailers would start after the launch of the brand at the Specialty Food Association’s Fancy Food Show in San Francisco next week.
“The brand will be sold through key wholesaler/distributors to selected retailers in key markets, focusing on highly-educated consumers who look for authenticity and premium quality in their food products,” Petrini told just-food.
De Rica was family-owned until 2017. Annual sales from the brand amount to around US$300m, Petrini said. Profits are not disclosed.
Other international markets include the UK, France, Hong Kong and Indonesia.
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By GlobalData“De Rica is an ultra-high quality, 100 percent authentic Italian product made with an innovative production process. Monini believes the canned tomato category has been changing in the last few years and needs a new wave of innovative, premium products that cater to a more educated and demanding customer.”
