Bauli, an Italy-based manufacturer of traditional sweet-baked products such as pandoro and pannetone, has sought to diversify by taking a majority stake in Slovakian sports nutrition business MaxSport.

Neither the financial details not the size of the stake taken have been disclosed.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The deal was confirmed to just-food by a representative of law firm MCL, which advised Bauli.

Bratislava-based MaxSport was established in 2005 and specialises in the development, manufacture and sale of dietary supplements aimed at the physically active.

Its products include the Royal Protein Bar, Protein Chips and Protein Cake.

Bauli was founded in 1922 in Verona, where it is still based. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The family-owned business now has more than 170 product types which, aside from pandoro and pannetone, include biscuits, children’s snacks, chocolate eggs and croissants.

Bauli’s turnover in 2018 was EUR472.6m (US$523.6m) and its net profit was EUR10.2m.

While the bulk of its trade is done within Italy, this Slovakia deal is not its first international venture. In 2017, Bauli opened a croissant facility in India. The company sells in markets including the UK and the US.

just-food has asked both Bauli and MaxSport for further details on this deal.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now