Loyalty program provider Groupe Aeroplan has announced that it is launching the Nectar loyalty scheme in Italy, in collaboration with various retailers, including Auchan.

The scheme will be launched in collaberation with Oney Banque Accord, with Groupe Aeroplan holding a 75% stake in the venture.

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Nectar Italia will offer Italian consumers the opportunity to earn points at more than 5,000 retail outlets throughout Italy, including Auchan‘s 59 hypermarkets nationwide.

“We’re delighted to be launching Nectar Italia with such a strong coalition of leaders in their respective industries,” said Rupert Duchesne, president and CEO of Groupe Aeroplan.

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