The Italian Organic Farmers Association (AIAB) is preparing to launch an initiative to promote increased consumption of regional organic food products.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The initiative, named Primavera Bio, will see the AIAB organising trips to local production facilities and technical control shows to increase awareness of organic products. The group will also sponsor sports and cultural events, a spokesperson for AIAB said.


“Our goal is really to increase awareness of regional organic goods. In Italy, we have a profound regional identity,” the spokesperson told just-food today (11 April).


Italy is Europe’s largest organic producer, the AIAB said, emphasising the growing importance of the organic sector in the country.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now