The Italian Organic Farmers Association (AIAB) is preparing to launch an initiative to promote increased consumption of regional organic food products.

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The initiative, named Primavera Bio, will see the AIAB organising trips to local production facilities and technical control shows to increase awareness of organic products. The group will also sponsor sports and cultural events, a spokesperson for AIAB said.


“Our goal is really to increase awareness of regional organic goods. In Italy, we have a profound regional identity,” the spokesperson told just-food today (11 April).


Italy is Europe’s largest organic producer, the AIAB said, emphasising the growing importance of the organic sector in the country.

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