JM Smucker has become the latest major manufacturer to pledge to eliminate artificial colours from its consumer food products in the US.
The additives will be removed “by the end of calendar year 2027”, JM Smucker said in a statement yesterday (26 June).
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The changes will affect its sugar-free fruit spreads, ice cream toppings and products within its Hostess brand portfolio.
The group which acquired sweet snacks group Hostess Brands in a $5.6bn deal two years ago, said the “majority” of its consumer foods are already free of FD&C colours.
Most products supplied to primary and secondary schools also lack these additives, according to JM Smucker.
The company is working with distribution partners to eliminate products with colour additives from these schools by the “2026/2027 school year”.
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By GlobalDataJohn Brase, JM Smucker’s president and COO, said the company’s “teams are working diligently on reformulation planning while evaluating supply considerations”.
Its latest move comes on the heels of similar commitments by Nestlé and Conagra Brands.
Nestlé plans to remove colour additives from its food and drink products “by mid-2026”, while Conagra Brands aims to eliminate artificial colours from its frozen goods by year-end.
Earlier this month, Kraft Heinz announced plans to phase out synthetic dyes across its portfolio by the end of 2027. General Mills also committed to removing artificial colours from products like cereals and snacks, targeting completion by early next year.
