US-based meat-snacks supplier Jack Link’s has teamed up with social media star MrBeast, whose real name is Jimmy Donaldson, to launch co-branded meat snacks.
The “protein-packed” range will include beef jerky, biltong and beef bars, all presented in packs featuring MrBeast’s branding.
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The products are scheduled to hit the market this autumn. Jeroen Mustert, MD in the EMEA for Jack Link’s, did not disclose the markets in which the products would be sold but said: “We’re partnering with key national retailers, with full availability details to be announced closer to launch.”
In a statement, Jack Link’s said the move is “MrBeast’s first-ever collaboration with a CPG company for a co-branded product line”.
The tie-up, Jack Link’s said, is “a significant convergence of traditional food industry expertise and modern digital influence”.
Mustert added: “The products are tailored to high-growth consumer segments including Gen Z, Gen Alpha, and on-the-go parents; offering a fresh take that merges Jack Link’s trusted quality with creator-driven cultural relevance.”
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By GlobalDataIn the statement, Donaldson said: “I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer. Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up.”
Privately-owned food business Jack Link’s, trading as Link Snacks, said the “convenient snacking” products are intended for on-the-go consumption, including school lunches, road trips, and daily protein needs.
Jack Link’s described the partnership as a “substantial opportunity for growth” by combining its “trusted quality” with MrBeast’s broad digital reach.
CEO Troy Link added: “We believe this collaboration will drive a new generation of consumers into the meat-snacks category worldwide.”
