Japan’s largest retailer Aeon has plans to cut out the middle man and increase direct buying from food producers in order to cut costs.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Japanese supermarket operators usually purchase items via wholesale firms, with prices determined through negotiations between the two sides.


However, as an answer to surging food costs, Aeon said it will ramp up direct purchases from manufacturers fivefold to JPY500bn (US$4.8bn) in the next three years.


Surging grain and crude oil prices are hurting retailers by pushing up wholesale prices while also cutting into household disposable income.


“It is regrettable but it is difficult to increase prices because consumers’ disposable incomes are falling due to rising prices of fuel and other products, I hope our wholesalers will understand this,” a spokesperson for Aeon told just-food.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Aeon aims to slash costs by JPY30bn by raising direct purchases to 15% of total purchasing. These savings will be passed to consumers, the company said.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact