Japan’s Aeon Co. will sever all ties with Carrefour when a licensing deal between the two sides expires in two months.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Aeon plans to rename six outlets and phase out Carrefour-branded merchandise when the agreement lapses on 9 March.


The French retailer struggled after opening its first store in Japan in 2000. It sold its six outlets to Aeon in 2005, which organized the outlets under a subsidiary named Aeon Marché Co. but operated them under the Carrefour name.


Local reports speculated that restrictions on use of the Carrefour trademark are behind the decision not to extend the five-year licensing deal.


An Aeon spokesperson refused to be drawn on the issue, saying only, “that the end of the five-year period provides an opportunity to end the agreement and concentrate on the development of Aeon’s business”.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The six outlets have combined annual sales of around JPY40bn (US$440m).


“It will depend on stock levels for the various lines but we plan to have Carrefour brand goods off the shelves by the end of spring,” said the spokesperson, “The new names for the stores are undecided.”

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now