Japan’s biggest supermarket chain Aeon has announced plans to boost its number of discount outlets.
Aeon runs about 30 discount outlets trading under the The Big brand name. The company said that it would increase The Big store numbers by sevenfold over the next three years, to 200 outlets.
The group also plans to convert its MaxValu and Jusco supermarkets to The Big banner.
The Big stores primarily stock own-brand items and offer produce at prices 10-30% cheaper than rival supermarkets.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now