Ajinomoto Co has established a joint venture with five companies in China to produce ingredients for its cup a soup range.
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Under the agreement, Knorr Foods, Xiamen Ajinomoto Life Ideal Foods, Ajinomoto China, and Xiamen Ideal Group, have established a new company Xiamen Ajiraku Ideal Foods capitalized at about USD$5.6m.
The Xiamen Ideal Group, which supplies raw vegetables to the new company says it has implemented a full traceability system. This is important says Ajinomoto to allay Japanese consumer fears over the provenance of foreign, particularly Chinese, vegetables.
