Competing with strong domestic brands in Japan’s ubiquitous convenience stores, Campbell’s Soup has said its one-cup soups are selling remarkably well indicating that Japan’s competitive cup-a-soup market has became even more robust of late.
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Most recently, Campbell’s launched its ‘Campbell cup corn potage’ and ‘Campbell cup clam chowder’ for the Lawson convenience chain on 5 December, 2006.
The US company is targeting women in their 20s and 30s, and is drawing on Japan’s graphic savvy by branding the cup a soups with the same classic livery made famous by Andy Warhol.
