Following the mass food poisoning incidents this summer, Snow Brand Milk Products has been desperate to regain some degree of consumer confidence. In the latest attempt to convince customers that its products are not all bad, the dairy producer is offering free milk and cheese items at 166 outlets nationwide of the Ito-Yokado chain. A series of leaflets are also being distributed, promising that the company, now riddled with debt and disgrace, will not allow its products to cause any further illnesses.

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