Struggling Japanese supermarket Daiei is reportedly keen to establish a common private-label brand with its largest shareholder and business partner Aeon.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to the local Jiji Press news agency today (13 June), Daiei president Toru Nishimi said the company hopes to launch products under the new brand as early as the second half of this fiscal year.


Currently, private-label sales account for about 5% of Daiei’s total sales. The group hopes to raise this figure to more than 10% in the next two to three years.


The move is expected to have a positive impact on earnings from in the second half of the current fiscal year, Nishimi said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now