A grilled beef (yakiniku) party was held on Monday by the Kanagawa prefectural government in Japan and livestock farming groups in a bid to restore public confidence in beef.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Since the official confirmation that BSE had entered the national herd, sales in beef have dropped off severely. In the Kanagawa Prefecture, the number of cattle slaughtered between September and December last year dropped by 37.4% year on year.


Those organising the event provided free sliced beef for 2,000 people from one cow raised in the prefecture.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now