JAPAN: Nippon Restaurants to sell US rice despite government opposition
Nippon Restaurant Enterprise Inc (NRE) is to push ahead with its plan to sell lunches in Japan using US-grown rice, reports Kyodo News . The decision comes despite opposition from farm ministry officials and ruling party legislators. "With the launch date approaching, there will be no changes in the plan," Mutsutake Otsuka, president of NRE's parent company
Nippon Restaurant Enterprise Inc (NRE) is to push ahead with its plan to sell
lunches in Japan using US-grown rice, reports Kyodo News. The decision
comes despite opposition from farm ministry officials and ruling party legislators.
"With the launch date approaching, there will be no changes in the plan,"
Mutsutake Otsuka, president of NRE’s parent company East Japan Railway
told the press.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.
