In a bid to renew consumer enthusiasm for beef after the announcement of a second case of BSE in the country, an online campaign has been launched in Japan extolling the virtues of “yakiniku” (barbecued meat).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The organizers of the website revealed earlier today [Wednesday] that of the 113 yakiniku restaurants affiliated with the site, four have been forced to close due to falling sales. Those counting the costs of a 50% decline in sales may even be the lucky ones, site spokesman Pak Hyong Ju told the Kyodo News, as an 80-90% decrease in sales is not uncommon.


The site includes a competition, open to all consumers who spend more than ¥5,000 (US$40.53) at a yakiniku restaurant between this Saturday and late January next year, which offers cash prizes. There will be five winners picking up ¥100,000 each and 50 others who will win  ¥10,000 each.


To visit the website, click here.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now