A media report that trading house Itochu Corp was mulling a capital injection into Snow Brand Milk Products (SBMP) prompted a rebound in the troubled company’s shares earlier today [Thursday].

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Japan’s largest dairy manufacturer Snow Brand Milk Products (SBMP) has been hit by repeated scandals, the latest of which involved fraudulent meat labelling at its subsidiary Snow Brand Foods, and its shares has halved their value in a fortnight.


The company’s president Kohei Nishi unveiled a provisional recovery plan in a press conference on Tuesday, during which he suggested that SBMP could be looking for an outside alliance, including a capital injection, from either Nestlé Japan Holdings Ltd or Itochu.


According to the Mainichi Shimbun daily, an unnamed Itochu executive responded to the revelation by saying Itochu might extend its support to SBMP if asked.


In a related move, Japan’s agricultural ministry reportedly told SBMP that while it would not interfere in the management, it does not want the firm to form a capital alliance with a foreign company, because of the impact this could have on the struggling domestic dairy industry. Any outsider could discard the company’s beleaguered dairy operations, a worry that could prevent a move by Nestlé Japan Holdings, a wholly owned subsidiary of Swiss giant Nestlé.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact