Tyrrells, the UK crisp manufacturer, has secured another overseas listing with a deal to sell products at 7-11 stores in Japan.
The company said it had agreed a deal to supply 5,000 stores in the country. “Japan is a strong snack market and this is one of our biggest export deals in terms of amount of stores,” Tyrrells chief executive David Milner said.
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Tyrrells, reportedly put up for sale by private-equity owners Langholm Capital, generates a quarter of its sales outside the UK. Recent deals include a listing with US retailer Publix.
Japan is Tyrrells’ latest Asian market after deals in China and India. “Developing our presence in Japan is a big step for us, helping build our brand in the east,” Milner said. “The appetite for snack products is ever-growing, especially in the east, and building on our success already seen in China and India; we hope this is the beginning of another positive international partnership.”
Click here for just-food’s Deal or no deal analysis of the companies that could look to snap up Tyrrells.
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