Cereal giant Kellogg and Japanese food group Ajinomoto are to join forces to develop products that are low in sugar and salt and that meet consumer demand to manage weight.

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Ajinomoto, which distributes Kellogg brands in Japan, said there were “many synergistic opportunities” for the companies to “provide greater value to consumers worldwide”.

“The potential for synergy between Kellogg’s strong marketing and product development capabilities combined with Ajinomoto’s excellence in basic and applied research is unique and exciting,” said Ajinomoto president and CEO Masatoshi Ito.

 

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