Japanese consumer goods firm Kao Corp has said it plans to sell its healthier Econa cooking oils in the US next year following success on the domestic market.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The oil, which will be sold under the “Enova Oil” brand in the US, will be sold through Kao’s joint venture with US agribusiness giant Archer Daniels Midland, reported Reuters.
Enova Oil, which will be priced around four times higher than conventional cooking oils, is said to help prevent the accumulation of fat deposits in the body.
The company also plans to market the product to food manufacturers for use as an ingredient in spreads and salad dressings, Reuters said.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
