US cereal-to-snacks group Kellogg has confirmed it plans to open a new research and development facility in India as the group works on its aim of "tripling" its sales in the country.
"Kellogg’s is setting up the first R&D lab in India by end of this year," a spokesperson for the company told just-food.
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The facility will "be a lead centre for developing products for Kellogg’s emerging markets", the spokesperson continued.
The facility will focus on cereal products and will look at various product development projects including "creating local flavours" for Kellogg's well-known brands.
The spokesperson said the investment is a significant part of Kellogg's drive to expand in emerging markets, one of the company's "key pillars of growth".
"India is a key emerging market and Kellogg has been consistently investing in the Indian market. Our current sales in India will be approximately US$122m by this calendar year end and our goal is to triple our business in India over the next several years," the spokesperson revealed.
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By GlobalDataKellogg did not detail how much it is investing in establishing the R&D site.
