Kellogg has launched a range of tortilla chips in the UK under snack brand Pringles.

The line has four flavours – original, nacho cheese, sour cream and spicy chilli – and will "drive explosive growth" in the tortilla category in the UK, Kellogg said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Gareth Maguire, who works on the Pringles brand in the UK, said: "Recent innovation in the tortilla category has had little impact, and consumers think everything looks and tastes the same."

The tortillas will go on sale later this month with an RRP of GBP2.48 (US$3.68).

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now