Kellogg has made changes to the recipes of its Special K cereal bars in the UK, moves the company said had been done to “help people make healthier choices”.
The US group said the bars were bigger – up from 21g to 27.5g per bar – contained wholegrain oats and whole fruit pieces, as well as being “fortified” with vitamins B3, B6 and folic acid.
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The bars also contain cereal crispies and wholewheat flakes for “a lighter texture”, Kellogg said.
There is no change to the amount of calories, nor to the level of sugar in the bars as measured at 100g.
The current range will be replaced by four new variants – Juicy Red Berry, Milk Chocolate, Apricot & Sultanas, Dark Chocolate & Cranberries – which means the new recipes do mean different levels of fat and salt.
“Special K is all about championing health, nutrition and better-for-you options. We’ve listened to feedback from our consumers and, instead of tweaking one or two ingredients, we’ve completely transformed the brand’s core snack range,” Michelle Hammond, the marketing manager in the UK and Ireland for what Kellogg calls “wholesome snacks”, said.
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By GlobalData
