Kellogg has sold US meat-free brand Loma Linda to local food group Atlantic Natural Foods.
The deal, struck for an undisclosed sum, will also see ANF licence Kellogg’s Worthington Foods meat-free brand and “transition” those products to the Loma Linda range. ANF has produced the two brands under licence since 2008.
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Wendy Davidson, president of Kellogg’s US speciality channels division, said: “This transaction allows us to increase our focus on our core Kellogg specialty channels business.”
Kelly Krause, CEO of ANF, said: “Transferring the business allows ANF to increase focus on development of shelf-stable alternative meat analogue products that provide value to consumers. We believe that the demand for healthy alternative protein products will grow as more consumers incorporate non-meat choices as part of a healthy diet.”
The two companies announced a second transaction, with ANF acquiring Kellogg’s caffeine-free beverage brand Kaffree Roma.
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