Kellogg has unveiled a swathe of new cereal items in a bid to tap into consumer demand for products with an improved health and wellness profile in the US.
Under its Special K brand, Kellogg is rolling out Protein Cinnamon Brown Sugar Crunch and Special K Gluten Free options. Kellogg is expanding Kashi with the launch of Sprouted Grains Multi-Grain organic cereal and the company is adding Kellogg’s Raisin Bran with Cranberries to its raisin bran line.
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In a bid to broaden the appeal of its Fruit Loops kids cereal, the company is adding Fruit Loops Bloopers, which is made with whole grain and has 10 grams of sugar per 28 g serving.
Two new flavours are also being added to the Bear Naked Granola range, Sea Salt Caramel Apple and Coconut Almond Curry.
Kellogg said that the new cereal lines will hit grocery shelves in the fourth quarter.
In its most recent financial update, Kellogg booked a 4.7% drop in sales at its US morning foods division. The decline in cereal sales has been evident throughout the fiscal. In August, the firm slashed its annual sales and earnings forecasts after its US morning foods division experienced a 5% drop in sales in the second quarter.
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By GlobalDataAs it works to revitalise the category, which has fallen out of favour with US consumers, Kellogg has focused on product development and marketing messages focused on wholesomeness and simple ingredients.
