KP Snacks launches Hula Hoops Puft - Just Food
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KP Snacks launches Hula Hoops Puft

14 Jan 2015

KP Snacks, the UK arm of Intersnack, is expanding the Hula Hoops brand with the launch of Hula Hoops Puft.

KP Snacks launches Hula Hoops Puft

KP Snacks, the UK arm of Intersnack, is expanding the Hula Hoops brand with the launch of Hula Hoops Puft.

The company said the product was a cheese flavoured “lighter version” of Hula Hoops. Aimed at impulse shoppers, it will roll out this month in a 20g “handy-pack”. The launch will be supported by a marketing campaign including TV, digital and point of sale promotion.

Matt Collins, trading controller convenience, commented: “Hula Hoops Puft will bring to life the fun element of the brand, whilst engaging with those in search of a lighter snack. Innovation is incredibly important for our future product development and Hula Hoops Puft is a perfect example of this.”