Food heavyweight Kraft Heinz is to focus on “globally applicable best practices” from a new base outside Amsterdam which opens next week.

The new building at Zuidas – ten minutes from Schiphol airport – will become the company’s “global centre of excellence”, as well as its Benelux head office. Global procurement and supply chain hub operations will also be based there.

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Kraft Heinz said it is spending US$90m in The Netherlands over two years and the cost of the building is part of that sum.

Its new office accommodates 450 employees, making it the company’s largest such base in Europe.

Kraft Heinz said from the building it plans to “devise ways to work more efficiently by creating globally applicable best practices”. 

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It said the efficiencies gained will be invested in more innovation, marketing and training. 

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The new building complements Kraft Heinz’ existing facilities in The Netherlands. The US-based group also operates an R&D and culinary centre in Nijmegen and a ketchup plant in Elst.

Rafa Oliveira, president of Kraft Heinz’s operations in Europe, the Middle East and Africa, said: “Here the Kraft Heinz of the future is shaped. Through smart innovations, by introducing the best practices worldwide, with this centre we want to outline the contours of the food industry.”

He told local media: “The Global Centre of Excellence is focused on new methods of growth and operational efficiencies while our R&D and culinary centre in Nijmegen continues to drive new product development across the Zone.”

Kraft Heinz has a number of Dutch brands, including De Ruijter and Venz, in its portfolio.