Kraft's Lunchables Uploaded product has been named as the best-selling new food and beverage line in the US during 2014, according to an annual poll by IRI.
The product raked in sales of US$143.2m, IRI's 2014 New Product Pacesetters report said.
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IRI said snacking options that were "quick, easy and portable" continued to perform strongly.
Greek yoghurt once again performed well with four entries in the top ten including Chobani's Simply 100, which enjoyed sales of $120.9m, Chobani Flip with sales of $83.2m, Danone's Activia Greek at $86.5m and General Mills Yoplait Greek Blended with sales of $69.4m.
Nestle's Digiorno Pizzeria made it to fourth place with sales of US$90.2m and free-from popcorn brand, Skinnypop also featured in the list with sales of US$76.4m.
The list was rounded out by three beverage lines with Anheuser-Busch InBev's Straw-Ber-Rita taking the number two spot.
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By GlobalDataRed Bull's Editions made it to number seven with $83m of sales and MillerCoor's Redd's Apple Ale entered at number nine with revenues of $75.1m
"For the top 100 food and beverage champions, average year-one dollar sales were $35m," IRI said in its report. "Not surprisingly, products catered to consumers’ need to meet nutritional goals, while satisfying their desire to indulge."
