The Malaysian subsidiary of Japanese seasonings giant Ajinomoto is hoping to derive 50% of its sales turnover from non-MSG (monosodium glutamate) products in the future.

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According to incoming managing director Takashi Imai, MSG- and non-MSG products should be roughly equally weighted in five years time. Non-MSG products currently contribute just 22% of sales, but this is estimated to rise to 32% within three years.


Ajinomoto products currently monopolised the Malaysian MSG market with over 90% market share. The company also has ten main non-MSG products which have received encouraging sales to date, the company said.

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