Frozen food manufacturer Kawan Food plans an increase in its exports next year, according to Malaysia’s Bernama news agency.
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Its overseas markets will include China, India Indonesia, East Asia and the EU countries, managing director Gan Thiam Chai told reporters after the company’s listing on the Second Board of Bursa Malaysia Securities today (Monday).
Gan said with the proceeds raised from listing, the company would be able to carry out its overseas expansion plan to the full as overseas market contributed some 60% to its total revenue.
Gan said the company has secured a foothold in Europe, Japan and Australia via participation in the international food exhibition in these countries.
It also hopes under its expansion plan to include the Middle East countries where it would be able to seek a steady outlet for its halal food.
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By GlobalData“These countries have strong demand for our products,” said Gan.
The company intends to introduce a number of new products such as healthy finger food, bakery products and soya protein based products by the end of this year which it hopes will appeal to its local and overseas consumers.
To grow, the company will continue to invest in technologically advanced automated processes to further improve its production efficiency and achieve economies of scale.
He said with automation, the company would have the advantage of a faster pace of production, the assurance of a high degree of freshness and quality of the products and a time saving factor to market its products.
