Nestlé Malaysia, the local arm of the Swiss food behemoth, has revealed that it will be more aggressive this year in the marketing of its ice cream products.
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Richard Campillo, general manager of Nestlé Ice Cream, told the New Straits Times that he hopes the move will ensure the market dominance of the company’s pillar brand, Nestlé Drumstick.
The new marketing will involve a television commercial, based on the brand’s concept of ultimate self-indulgence
“This is just the beginning of bigger and better things we have in store for our consumers,” Campillo added.
Last year, Nestlé Malaysia’s ice cream division generated growth of 20%.
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By GlobalData
