Mars Inc is to extend its chocolate plant in Kansas in a bid to meet demand "for ever greater choice".

The Dove and M&M's maker said is adding a 90,000 square foot facility to its site in Topeka, a factory opened last year.

"Our consumers and retailers are demanding even greater choice, seeking more product variety across a range of format, calorie and price options," Tracey Massey, president of Mars' chocolate business in North America, said. "By further growing our footprint in the US, we will better be able to introduce new treats to satisfy the most diverse consumer appetites."

The site manufactures a range of M&M's and Snickers products. Asked if the investment meant more brands would made at Topeka, Mars said it would "share more details as plans are finalised".

The US$100m project will create 70 "full-time, permanent" manufacturing jobs at the plant, Mars said.

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The company replaced an M&M's production line at the site in Stupino, south of Moscow.