McCain Foods is rolling out a new range of Sara Lee-branded frozen desserts and ice creams in Australia and New Zealand.
The Sara Lee Incredibly desserts contains cheesecakes, ice creams and puddings.
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Karen Ramsay, marketing manager for the Sara Lee brand, said the products are targeted at "more foodie consumers" in the two countries who are seeking an indulgent product or looking for a dessert to share.
McCain has developed three cheesecakes, two ice creams and two puddings. The cheesecakes are lemon; mango and coconut; and salted caramel. The ice creams are blueberry cheesecake and sticky date. The "lava puddings" come in chocolate and raspeberry, as well as chocolate and pear varieties.
The products will be supported by an advertising campaign running to February 2016 and a digital campaign from November.
McCain acquired the rights to the Sara Lee brand in the markets four years ago.
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By GlobalData
