Mexican food and drink group Arca Continental has said it believes its snacks business, which includes US company Wise Foods, has a “high potential for growth”.

Arca, a bottler of Coca-Cola products in Latin America, bolstered its snacks arm in December 2012 with two acquisitions – Wise Foods in the US and Ecuador’s Industrias Alimenticias Ecuatorianas, or Inalecsa. The deals added to Bokados, Arca’s snack business in Mexico.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The company yesterday (19 February) reported its annual results, figures that do not include total sales or profits from its snacks businesses across the three markets. However, a spokesperson for Arca told just-food, the company’s snacks sales reached US$400m in 2013, without providing a figure for 2012, although sales would have been lower, with just the Bokados business that year.

Sales of $400m means snacks accounts for 8% of Arca’s revenues, although the company said the business had a “high potential for growth”.

Speaking to analysts after the results were published, COO Arturo Gutiérrez said: “We are pleased to report that we are rapidly accelerating the pace of integration of our operations across Mexico, the US and Ecuador and continue posting solid revenue growth and margin expansion. We just celebrated our first anniversary of the acquisition of Wise and Inalecsa and we are very satisfied with the progress we have achieved so far.”

Gutiérrez said Wise posted “solid mid-single digit sales and EBITDA growth” in the fourth quarter of 2013 and added: “Wise has outperformed the salty snack category in dollar sales, becoming the top velocity player in this industry.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Arca CEO Francisco Garza Egloff said Inalecsa had achieved “excellent results, increasing EBITDA by 26% year on year”.

The company is taking snacks products on sale in Mexico and Ecuador and launching them in the US.

It introduced Topitos tortilla chips, under the Wise brand, in the US in the fourth quarter. Gutiérrez said Arca was placing greater emphasis on the fast-developing tortilla chip segment”.

Tortolines plantain chips produced by Inalecsa are reaching Hispanic retailers in the US, including what Arca called the “key new markets” of Dallas and Los Angeles.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact