Hershey has teamed up with Mexican cocoa supplier AMCO to re-introduce the cultivation of the commodity in the south of the country.
The US confectioner has launched the Mexican Cocoa Project to help cocoa growing in a country where disease has hit production.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Hershey claimed the US$2.8m initiative would “help restore the country’s beleaguered cocoa farming industry”.
While the company notes over 1,000 farmers will benefit from the scheme, the programme has a clear business goal; improved cocoa yields will help depress volatility in cocoa prices and therefore the chocolate manufacturer’s costs.
This could be particulary pertinent for Hershey in Mexico, a country where it has invested in production plants in recent years and is a major market for the company outside the US. Hershey has even transferred production from the US to Mexico to serve both markets.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
