The Mexican arm of Kraft Foods has opened a $50m innovation and development centre in Mexico City.

“Our main goal is to increase the quality of our products and the speed to respond to the specific demands of the Mexican market,” said Neil Peixoto, research, development and quality director of Kraft Foods Mexico.

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The new tech centre is 2,300 square metres and contains laboratories for product and packaging development, chemical analysis, sensorial evaluation and more. It also has a pilot plant for powders, cheeses, crackers, chewing gum and candy.

“Some of the innovations generated in this centre are already in the market in Mexico and abroad, like the three layer technology for the Trident Twist chewing gum, the sliced Philadelphia cheese in sealable packaging, and 21 flavours of Tang, among others,” said Peixoto.

The company has also announced plans to invest almost $10m a year in more than 50 projects.

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