Philippines-based food group Monde Nissin is to distribute Kellogg’s products across the country.
Monde Nissin said the distribution deal is “set to grow” Kellogg’s breakfast cereals and snacking business by expanding the local reach of its ready-to-eat cereal products and crisp brand Pringles.
“The strategic partnership paves the way for Monde Nissin’s expansion into two new categories and strengthens Kellogg’s presence in the Philippine market,” Monde Nissin said.
Monde Nissin has worked to expand outside the Philippines in recent years.
The Menora deal was Monde Nissin’s second in nine months. In June 2014, the company acquired Australian dips manufacturer Black Swan.
Last September, there was press speculation in the Philippines Monde Nissin was preparing for an IPO, with speculation a listing could happen in the second quarter of 2016.