Mondelez International is rolling out its zero-sugar Oreos in the US next month, the snacks giant’s latest move to tap into “mindful indulgence”.
The company, which already sells the snacks in China and in markets in Europe, said a trial run in the US had convinced it to launch the product more widely in the new year.
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The biscuits will go on sale in Original and Double Stuf options “nationwide”, the Oreo brand team said in a statement. The snacks have a suggested retail price of $5.79.
“Oreo Zero Sugar presents a valuable opportunity for an iconic brand to truly disrupt the category, as well as expand the Oreo portfolio by providing more choices for consumers,” the statement read. “This innovation also reflects Mondelez International’s broader commitment to choice, offering options that cater to a wider range of lifestyles and dietary preferences.”
The products on sale in the US are sweetened with maltitol, polydextrose, sucralose and acesulfame potassium. “We took key learnings from other markets, like China and Europe, to refine our approach. From adjusting sweetness profiles to tailoring the product experience by launching a resealable standup pouch for added convenience, we’ve crafted a product that we feel is well suited for US consumers today,” the Oreo statement added.
In October, Mondelez axed a ‘better-for-you’ dairy chocolate bar and snacking range in the UK and Ireland.
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By GlobalDataThe low-sugar Cadbury Dairy Milk Fruitier and Nuttier Trail Mix, featuring a selection of chocolate buttons, fruit and nuts, was launched in 2023 and marketed as low in saturated fats, portion-controlled and with 127 calories. Chocolate bars under the same branding followed in 2024.
A statement read: “We worked incredibly hard to ensure that these better-for-you products retained the indulgence and great taste that consumers expect from Cadbury and, whilst the initial response from consumers was positive, sales and availability have significantly dropped.”
Two years ago, Mondelez pulled from the market a version of its Cadbury Dairy Milk that contained 30% less sugar than the flagship bar.
The company launched the bars in 2019 as part of efforts to cut sugar in the products it sold in the UK and Ireland.
