US snacks giant Mondelez International has turned its attention to growth and enterprise strategies, including M&A, through a new executive appointment.

Minsok Pak has been brought in from US retailer Target as Mondelez’s chief strategy and transformation officer. Pak will be responsible for enterprise initiatives as well as growth opportunities, including M&A, new business and digital transformation programmes. It is a new role for the company.

He will also lead SnackFutures, the company’s innovation and venture hub. 

Pak will report directly to Dirk Van de Put, the Cadbury and Oreo owner’s chairman and CEO, and will be a member of the Mondelez leadership team, effective 13 January.

At Target, Pak was executive vice president and chief strategy and innovation officer. Prior to Target, he served as a senior vice president at The Lego Group.

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Van de Put said: “Minsok brings extensive international experience developing and implementing enterprise strategies and growth initiatives in the consumer and retail sectors. His track record of accelerating growth and driving transformation, together with his detailed understanding of the global consumer landscape, will be an asset to Mondelez International as we continue to lead the future of snacking.”

Pak said: “This is an exciting time for me to join Mondelez International as the company continues to execute on its consumer-focused strategy and grow its strong portfolio of brands around the world. I look forward to working with the team to identify new opportunities for growth and innovation.”

A Mondelez spokesperson told just-food: “This is a new role, leading enterprise strategy around leading the future of snacking and digital transformation. As per end Q3 2019 we’ve had strong year, feeling good about our four-year strategic plan. This new role will help us faster progress in areas of responsibility.”