Media reports US snacks giant Mondelez International is to launch a plant-based version of its Cadbury Dairy Milk product have been denied by the company.
However, Mondelez has said it is researching the possibility of such a product.
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According to a report in the UK’s Daily Telegraph newspaper, the company has been working on developing a dairy-free recipe for two years and wanted to launch the bar to tie into Veganuary, but has struggled to find a dairy alternative which is suitable for those with nut allergies.
But a spokesperson for Mondelez said that the company has no immediate plans for a consumer launch of the bar.
Responding to a request from just-food for clarification, a spokesperson said: “We’re always listening to our consumers, so we can develop and provide people with a greater choice of products. This includes looking at a plant-based Cadbury Dairy Milk bar. However, we have no immediate plans to launch a new product in market.
“We are only interested in launching a new vegan product that retains the texture and taste that our consumers expect and love from Cadbury products.”
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By GlobalData
