Mondelez International has added Cadbury Breakaway and Cadbury Fingers to its range on sale in South Africa.

Lara Sidersky, the US-based group’s category lead for biscuits in South Africa, claimed the products “are sure to win over the taste buds of biscuit and chocolate lovers”.

Cadbury Fingers are available in 144g packs and Cadbury Breakaway in 180g packs from major retail stores nationwide, Mondelez added.

The move follows last year’s deal in which Mondelez bought the licence to manufacture, market and sell Cadbury-branded biscuits from Burton’s Biscuit Co., a deal the snacks giant said enabled it to “manufacture, market and sell Cadbury-branded biscuits around the world”.

Earlier this year Mondelez announced the launch of the Cadbury Roundie biscuit line in the UK.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

See Also: