The owners of Burton’s Biscuit Co. have declined to comment on reports that the firm has been approached by Cadbury owner Mondelez International in a move to buy the license to produce biscuits under the Cadbury brand. 

Reports in the UK media today (21 July) claimed that Mondelez is in talks to acquire the licence for Cadbury in a deal said to worth up to GBP200m (US$263m).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

However, a spokesperson for Burton’s majority owner, the Ontario Teachers’ Pension Plan (OTTP), told just-food that the firm would not comment on market speculation.

The reports follow suggestions made last March that Burton’s was closing in on a takeover of Boparan Holdings-owned biscuit brand Fox’s  in a deal that could see the company sell off its Cadbury licence.

When OTPP took control of Burton’s in 2013, the group signalled its willingness to expand the UK biscuit maker via M&A. The firm missed out on acquiring United Biscuits last year, when the UK’s largest biscuit maker was sold to Turkey’s Yildiz Holding. 

Mondelez International did not respond to requests for comment at time of press. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact