Nestle is investing in its "super-premium" chocolate brand Cailler, rolling the product into more markets and revamping the range.
The KitKat maker had been selling upmarket chocolates under the Maison Cailler brand in Switzerland, selling what it called "tailor-made" products to consumers online.
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The company has decided to embark on a wider push into the category, tweaking the name of the brand to Cailler and selling chocolates in Europe, Asia and the US.
"Cailler will be available for sale on Amazon in the United States, United Kingdom and Germany and in international retail stores in the Geneva, Zurich, Dubai and Singapore airports," Nestle told just-food. "Beginning 15 November, Cailler also be available in China through Amazon. Products will also be available in Maison Cailler flagship store."
The group said it had "selected the best" from the range and developed more products for international markets. Four chocolate assortments are available in 16 and 25 piece boxes. L’Ecorce features four chocolate thin bars with flavours including 70% Cocoa Strong & Intense; and Smooth Milk with Hazelnut 70% Cocoa.
A second bar line, Art du Brut, combines chocolate, nuts, and fruit. Varieties include Intense Dark Almond, Hazelnut & Blueberry and Smooth Milk Almond, Hazelnut & Cranberry.
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By GlobalDataThe chocolates are made with UTZ-certified cocoa.
Asked why Nestle believed it can carve out a foothold in a segment with well-entrenched brands like Lindt, the company said: "We think that Cailler has the potential to compete in this premium segment with its unique brand story and high quality products. It is very unique."
