Nestle today (19 January) announced a partnership with Chinese online retailer Alibaba in a bid to grow its e-commerce sales.
The company already sells products including Nido milk powder and Damak chocolate on Alibaba’s platform Taobao.
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Nestle said it is looking to expand the distribution of its products to rural parts of China through Taobao.
The world’s largest food maker added the agreement would “strengthen” its “global capabilities in e-commerce” without elaborating further.
A number of international food manufacturers have announced similar tie-ups in recent months. In November, UK-based snack maker United Biscuits opened an e-commerce store in China on Alibaba’s Tmall Global platform.
November also saw Australia’s Freedom Foods Group sign a memorandum of understanding with JD Worldwide, the platform launched this year by Chinese e-commerce retailer JD.com, to develop the online presence of the company’s brands in the country. Freedom Foods also launched a flagship store on Alibaba’s Tmall International platform.
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By GlobalDataLast summer, Unilever struck what it called a “comprehensive strategic partnership” with Alibaba.
