Food and drink giant Nestle is aiming at 100% recyclable or reusable product packaging by 2025.

The KitKat maker said its vision is that none of its packaging, including plastics, ends up in landfill or as litter. 

The company is focusing on three core areas: eliminating non-recyclable plastics; encouraging the use of plastics that allow better recycling rates and eliminating or changing complex combinations of packaging materials.

Nestle said it is committed to playing an active role in the development of well-functioning collection, sorting and recycling schemes across the countries where it operates.

It plans to label its plastic product packaging with recycling information to help consumers dispose of it in the right way and to promote a market for recycled plastics by continuing to increase the proportion of recycled plastics in its packaging

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CEO Mark Schneider said: “Plastic waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use and recycle.”

just-food asked Nestle how much of its packaging is recyclable or reusable at present.

In a statement it said:  “Currently, the majority of our packaging is technically recyclable. However, in order to achieve our target of 100% recycled or reusable by 2025, we recognise that the proper recycling infrastructure is needed.  This is why we are also committing to playing an active role in the development of well-functioning collection, sorting and recycling schemes across the countries where we operate.  

“In recent years, we have made considerable progress in minimising the amount of packaging used for our products, while ensuring their quality and safety until they are consumed. Through our eco-design process, we are on track to reach our objective to avoid 140,000 tonnes of packaging materials by 2020, compared to the baseline 2015. By the end of 2017, we had eliminated more than 100,000 tonnes of packaging materials from our production processes.”