The price of beef in supermarkets and butchers is under scrutiny this week, as agriculture minister Laurens-Jan Brinkhorst requested that Nma, the national competition authority, launch an investigation into alleged price-fixing by retailers.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The grocery sector group CBL argued that while farmers are now receiving 30% less for their cattle, the wholesale price had only dropped by 3%. Furthermore, this wholesale price amounts to only 40% of the price beef fetches in retail outlets.


Brinkhorst believes that consumers are not benefiting from the fact that the price of beef has plummeted since the beginning of the BSE crisis.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now