In a bid to reduce its overall costs with suppliers and stability to its operations in certain areas, Dutch grocer Ahold has said that it plans to deliver region-wide promotional deals spanning several of its chains.
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The plan will see Ahold, the third-largest retailer in the world, increase its leverage with suppliers and manufacturers such as Coca-Cola Co. and Nestlé as it introduces promotions on a pan-European or pan-Latin American level.
Ahold has in the past found it difficult to leverage its size with suppliers because it is formed through a disparate collection of chains, such as Tops and Giant–Carlisle in the US and Superdiplo in Spain, which do not operate the same store format or even carry the same product range.
