Dutch retailer Ahold has revealed it is looking to use bol.com, the Internet business it acquired earlier this year, to expand its online food offer.
Ahold purchased online retailer bol.com in February to strengthen its online presence in non-food categories.
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However, a spokesperson for Ahold told just-food today (15 June) it plans to use bol.com’s presence in the market to bolster its online food business.
“We have a channel for online delivery called Albert and it is for food deliveries of Albert Heijn but also drugstore and liquor deliveries. However, that is a limited assortment and we are keen to look at opportunities to expand the online offering for all our brands with the bol.com channel,” the spokesperson said. “Bol.com is an online brand with a very loyal group of customers and it would be a great way to combine those brands. We think we can benefit even more by combining the online and offline offering better.”
He added: “You will see a number of new initiatives being announced in the second quarter of the year. I am not going to go into specific detail as we want to announce them when they are available to customers.”
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By GlobalData
