Albert Heijn, the largest grocer in the Netherlands, has relaunched its entry-level private-label range to the “cheap and cheerful” AH Basic.
The retailer, Ahold’s domestic business, said AH Basic would replace its Euro Shopper range.
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“In the current economic climate, our customers are more than ever looking for ways to shop smarter – not focusing on price alone, but more importantly on the price-quality ratio. AH Basic offers customers trusted Albert Heijn quality at low prices,” Albert Heijn told just-food.
“The variety of product ranges means that customers can make their grocery shopping as cheap or as special as they wish – making Albert Heijn a better place to shop, with good prices, easy-to-find products and a great shopping experience.”
Alongside what Albert Heijn described as the “cheap and cheerful” AH Basic, the retailer sells three other own-label lines. It offers the “responsible choice products” of AH Puur & Eerlijk; the “special lines” of AH Excellent; and the “tasty, affordable products” of AH Huismerk.
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By GlobalData
